Arizona Rv Sales

Closed RV dealership follows US trend

A family business that began in 1963 recently closed in Lake Hallie.

Fox RV Sales got its start when Norm and Joann Fox owned the Thomson Oil Deep Rock Station on North Bridge Street in Chippewa Falls. It was a time when gasoline was less than 20 cents a gallon and customers received a pair of nylons with each purchase, Joann recalled.

The Foxes became recreational vehicle dealers when they bought a Rolite trailer for themselves and sold another from the gas station lot. What would become Fox RV Sales moved to Elm Street and then relocated to the south side of Chippewa Falls, where a Kmart currently is located. In 1988 it moved to its current location in Lake Hallie at the site of the former Stardust outdoor movie theater.

Joann helped out from time to time after her son Gary bought the business in 1998. She still keeps in touch with some former customers and took RV trips with others. Norm died in 2000.

"It's sad; we had a lot of good times here and great employees," Joann said. "The customers were always No. 1. They were so honest and fun-loving."

The rocky economy and high gas prices were key factors in deciding to close, Joann said.

"We're still selling here and there," she said, "but it's nothing like it used to be."

At its peak, supply could barely keep up with demand, and Fox RV Sales had a staff of 35 employees. Norm once had a policy of polishing the shoes of anyone who came into the business.

Gary's siblings also have been involved in RVs. His sister, Tammy Nayes, owns TNT RV Rentals in Lake Hallie, and brothers Mark and Greg have worked in the industry.

Future looks bright?

The Fox story is not an uncommon one, said Phil Ingrassia, spokesman for the National RV Dealers Association. The RVDA has tracked 213 dealerships nationwide that have closed — some due to consolidation — since January 2008.

But as with many industries, the RV sector seems to be coming out of its slump. According to Hoover's, a research firm, durable goods manufacturers' shipments of motor vehicles and parts rose 11.4 percent in the first quarter of 2011 compared with the year-ago period. The statistic is an indicator of demand for recreational vehicles.

RV wholesale shipments rose 6 percent in April compared with the year-ago period, and motor home shipments specifically grew 17 percent to 8,300 units in April, according to the Recreational Vehicle Industry Association, or RVIA.

Richard Curtin, director of the Survey of Consumers at the University of Michigan, tracks the RV industry. He recently projected year-end shipments in 2011 to reach 260,200 units, a 7.4 increase from last year.

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