Prettiest Women In The World

Selling the Women's World Cup: Sexy Advertising May Not Have a Future

Promises to be "the most beautiful World Cup of all time." At least that's how major German electriconics retailer Expert describes it in a recent marketing campaign, which features the slogan alongside some of the prettiest faces in the national team. Their television commercial begins with the players engaged in a high-intensity match, but suddenly the action freezes as the players pause mid-stride to apply makeup to their miraculously sweat-free faces.

What this cliché-ridden advertisement has to do with electronics or the Women's World Cup is questionable. But one thing is clear: The tournament, which kicks off this Sunday, has finally broken into the top league of the advertising world. What was previously unthinkable is now a reality. Some of Germany's biggest companies are placing their marketing hopes -- and money -- in women's football. Deutsche Post, Deutsche Bahn, Deutsche Telekom, Rewe, Allianz and Commerzbank have embraced the advertising opportunities offered by this year's tournament, shelling out millions for campaigns. Other companies, like Expert, have contracts with individual players.

Germany's female footballers have long fought to reap the benefits of top tier advertising. Though the national side won the World Cup in both 2003 and 2007, their public exposure has been limited until now. The country's top female footballers still make salaries comparable to those of skilled workers, averaging between €2,000 and €4,000 ($2,842 to $5,683) per month. At such rates, their income remains as distant from the multi-million-euro contracts of their male counterparts as they are from the men's television presence. Until now, broadcasters have only aired parts of the women's tournaments.

But this year, everything is supposed to change. Major German broadcasters ARD and ZDF are airing every game of the 2011 World Cup. A has been made available for the first time, and is selling well. The players' bank accounts might benefit as well. If the squad manages to win the title yet again, each player will receive a bonus of €60,000 ($85,254) plus a cut of the marketing revenue.

Profiting on Looks

If athletic achievements alone weren't enough to inspire such a change of heart about women's football, why are advertisers taking notice now? Much of the interest could be due to the fact that this year's World Cup is taking place in Germany. But Daniela Schaaf, an expert on women's football at the German Sport University Cologne, has a different theory: "It's the new image of female footballers," she says. "The players are now seen as sexy and that sexy image is pushed. They are no longer perceived as manly women." In short, the image of women's football has shifted from one extreme to another.

Most Beautiful Women in the World as Seen on Youtube: Somalia ...

Since the Internet provides any blockhead with a modem the ability to spread around any sort of bogus for other people to comment, adhere to or confront, many personal opinions have been presented as inalienable truths, especially on Youtube. Which is great for freedom of speech and eternal disagreement of humankind, so I totally abide!

Syntagms such as “ the most beautiful women ” have always seemed ridiculously easy to judge and point out especially to the lowest discernment-level-possessing persons, therefore today I’m presenting the first episode from a collection of undisputable truths, all claiming one by one the same status. And also all of them not being even remotely aware of each other, in the already utterly familiar style of the Internet.

The first absolute fact that you should get right is that despite anything that you had in mind about them until now, well, the most beautiful women in the world aren’t who you thought they were. The Most Beautiful Women in The World are known to be residing strictly in one country and some specific Youtube users hold the absolute truth on it.