Fiat India to devise strategies to prop up falling sales
MUMBAI: Fiat India will overhaul its product and distribution strategy in an attempt to prop up falling sales. Top officials from its Italian parent have recently visited India to help the Indian management rebuild Fiats brand equity in the country.
The Italian auto major intends to launch a face-lifted Punto (hatchback) and Linea (sedan), which will be followed by a small car, people familiar with the development said. The Punto and Linea cars, part of the current portfolio of products, have been falling short of targeted sales numbers. Fiat spokesperson did not reply to questions on the subject.
The Italian auto major is currently in discussion with dealers to set up separate showrooms so that the Fiat brand gets an identity of its own. "Although Fiat India will look at separate showrooms, Tatas will continue to support the marketing efforts," said a senior official. Currently Fiat cars are sold through the Tata Motor dealerships.
Lineas Punto A Punto - News
The Italian auto major intends to launch a face-lifted Punto (hatchback) and Linea (sedan), which will be followed by a small car, people familiar with the development said. The Punto and Linea cars, part of the current portfolio of products,
But facelifts along won't do the job for Fiat even as the huge number of Linea and Grande Punto variants along with plenty of engine options have demonstrated. What is the need of the day, as we have reiterated time and again is Fiat India taking
What Mr Tata says makes sense, especially considering the fact that both the cars that Fiat India sell currently, the Grande Punto and the Linea, are not value leaders in the Indian car market, as both these cars are more of upmarket offerings than
Fiat's last model launch, Grande Punto, a premium hatchback, took place two years ago. While the Punto costing Rs 4.45 lakh, sells an average of around 1000 units per month, much less than the targeted 2500 units, the Linea, an upper mid-size sedan
India's most preferred diesel engine is the Fiat Multijet 1.3L diesel, which currently powers Maruti Swift, Ritz, Fiat Palio Stile, Tata Indica Vista, Maruti SX4, Maruti DZire, Fiat Grande Punto, Fiat Linea and Tata Manza. Future cars like Maruti RIII,
Fiat India To Launch Upgraded Punto, Linea To Increase Sales ...
Fiat India is going to make some radical changes in its product and distribution strategy very soon. The company is registering falling sales figure for quite some time now, which has made its parent Italian company nervous. So, some top official from Italy have recently visited India to help the Indian management rebuild Fiat’s brand equity in the country.
The Italian auto major is currently in discussion with dealers to set up separate showrooms so that the Fiat brand gets an identity of its own. “Although Fiat India will look at separate showrooms, Tatas will continue to support the marketing efforts,” said a senior official. Currently Fiat cars are sold through the Tata Motors dealerships.
In 2007, Fiat entered into a 50:50 JV with Tata Motors , for joint distribution and back-end support. In 2010-11, Fiat India sales were down 15% to 21,066 units against a capacity of 80,000 units.
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